Adding a title and subtitle

The title is one of the most important, prominent features on your board. It runs across the center of the banner, making it one of the first things viewers will see.

An effective title should communicate your board’s core message and purpose, and give readers a clue about what your content will discuss. In most cases, it should also highlight how your solution/product will benefit a buyer and their organization – what we call a “value proposition.” For instance, you might emphasize how your solution can solve the buyer’s most frustrating pain points.

Good titles also spark curiosity. Consider using words like “explore” and “discover” to encourage buyers to keep reading. Or, open your board with an intriguing question or strong phrase (“Killer,“ “Genius”), which readers often find hard to resist.

You can supplement a title by adding a subtitle below it. Subtitles can help boost your value proposition by giving viewers more information about your content and product.

Location of title and subtitle

To add a title and/or subtitle to your board:

1. Go to your Folloze homepage. Click on the board you want to change.

2. Click the Design tab. Go to Banner.

3. Under Title, enter your title into the text field.

4. Under Subtitle, enter your subtitle into the text field.

5. At the bottom, click Save to save your changes.

Tip: Titles are limited to 75 characters. Subtitles are limited to 370 characters. Use the counter in the lower right corner of each text field to keep track.