For the purposes of analytics and notifications, Folloze groups board recipients into four categories, based on their engagement status. Each status is color coded:
- Invited - An email was sent to the prospect
- Visitor – Opened an email and/ or a board but did not view any item
- Viewer – Opened a board and viewed 1-2 items.
- Super Viewer – Opened a board and viewed 3 items or more.
- Clicker – Clicked a call to action, regardless of whether they viewed any items.
Use this information to identify your most engaged prospects and prioritize follow ups.