What Are Calls to Action?

Every Folloze board provides multiple opportunities to use Calls to Action (CTAs), also called action buttons. As the name implies, CTAs encourage board visitors to take action. This action can be to schedule a demo, contact sales, ask a question, or more. A visitor who clicks a CTA is considered highly engaged, and is a prime candidate for a sales follow-up.

Whenever a visitor clicks any CTA, Folloze sends an email alert to the person who invited the user to the board (the inviter). These alerts can be turned off in Your Settings.