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Krysta Morley

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Latest activity by Krysta Morley
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    Krysta Morley created an article,

    Personalization Strategy and Planning

    Why Personalization?  Personalization allows front-line marketers to customize messaging and content on Folloze boards to more effectively personalize the buyer experience. This feature is set up t...

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    Krysta Morley created an article,

    Test Personalization Rules

    Before launching a board with personalization rules, always test to ensure the intended visitor experience is achieved.  1. Navigate to the board of your choice.  2. Click the three vertical dots i...

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    Krysta Morley created an article,

    Creating Multiple Variations of a Single Board

    Folloze personalization capabilities provide each visitor to the board a personalized digital experience. To further leverage this feature, utilize the "URL Parameter" personalization rule to creat...

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    Krysta Morley created an article,

    Personalizing Content Items

    To optimize customer engagement, Folloze offers Personalization capabilities to give each board visitor a personalized digital experience. When personalizing a board for different audiences, use th...