For the purposes of analytics and notifications, Folloze groups board recipients into four categories, based on their engagement status. Each status is color coded:

• An email was sent to the individual:  
• The individual landed on the board but did not click on any items:  
• The individual viewed 1 or 2 items: 
• The individual viewed 3 or more items: 
• The individual clicked on an Action Button (aka call to action):  

The Sender and/or Editor will receive an automated email to their inbox if their contact completed a CTA.

• Use this information to identify your most engaged prospects and prioritize follow ups.