In addition to sharing boards, you can share an individual content item by giving a link to the item itself.
For example, if a prospect requested specific information during a meeting, you can follow up by sending them a particular case study or data sheet from one of your boards, rather than sending them to the main page of the board itself.
To share a content item:
- Go to your Folloze homepage. Click on the board containing the item you want to share.
- Click the Content tab.
- Find the item you want to share and hover over it. Click the share icon.
- Select the type of link you want to share.
|Type of Link||Description|
|Public Link||Public links are generated automatically. Visitors who click a public link are identified as “Guests” and remain anonymous.|
Campaign links are generated automatically. Visitors who click a campaign link are identified through their information in the mailer system.
You can choose a marketing/email platform for sharing the link from the drop-down list.
|Individual Trackable Link||
Individual trackable links are not generated automatically and must be created.
Create a unique link for a specific individual so that whenever the person uses the link, Folloze can track their activity.
Use this method for when you want to capture your visitors’ contact information, but don’t have a dedicated mailer system to pull the information for you.
|Group Trackable Link||
Group trackable links are not generated automatically, and must be created.
Create a unique link for a specific group of visitors so that whenever someone uses the link, Folloze can track their activity.
Use this method to track sources of traffic to your item. For instance, say you’re sharing an item on multiple social media platforms. You can create a different group link for each platform you post to – one for LinkedIn, Twitter, Facebook, etc.
To learn more about the different types of links, see Sharing Board Links.
- Highlight the link and copy it.
- Paste the link into an email draft, email template, website, social media post or any other form of communication. Then, share it with anyone you would like.
Here’s an example of what your prospect will see when they open your item share link. They can still access the whole board content by clicking All Content at the top of the item view.