Folloze offers two types of HubSpot campaign link options to help you track and personalize your buyer experiences. Both options enable seamless integration between HubSpot and Folloze, but they differ in how contact information is handled and transmitted.

HubSpot (Standard)

 

 

The HubSpot (Standard) campaign link includes all of your contact's main attributes as visible URL parameters. This option provides full transparency and maximum personalization capabilities on Folloze boards. When you send emails from HubSpot, the contact's information is automatically populated in the URL parameters. This allows Folloze to:

• Identify the contact immediately

• Display personalized content based on their attributes

• Track their engagement and behavior

HubSpot (Encoded)

 

 

The HubSpot (Encoded) campaign link keeps your contact's personal information encoded in the URL, providing an additional layer of privacy while still enabling identification in Folloze. Instead of displaying contact attributes as readable URL parameters, this option encodes the information. Folloze can still:

• Identify the contact accurately

• Fetch their email, first name, and last name

• Match their identity in Folloze

• Report activities back to the HubSpot contact record.

• For encoded links to work, the “Import lead data from HubSpot” setting must be enabled in the HubSpot integration settings.

• Before activating your email campaign with an encoded board link, please make sure the HubSpot record ID property is enabled and correctly passed in the board link in your email:

   

  

  Also note that identification based on the record ID can take up to 5–10 minutes after the visitor lands on the board.

   

 

To learn how to use campaign links, click here