Folloze data service, powered by the best-in-class capability of 6signal (by 6sense) allows customers to use an out-of-the box data service for a variety of use cases, including real-time personalization and analytics enrichment. 

Please note that this service is provided to non-6sense customers only. 6sense customers can leverage the rich and advanced turnkey integration (see 6sense integration guide).

The service provides access to firmographic data about your accounts such as industry, revenue range, industry, region, domain, number of employees and more. One of the unique capabilities is applying this data to both unknown use cases (when visitors are not identified) typically in inbound campaigns, as well as to known users (when visitors are identified) typically in outbound campaigns. As a result, this service can be used for multi-channel campaigns.

The default Folloze data provider offers the following key benefits:  

• Real time personalization for targeted customers: allows easy personalization of the account journey. This includes personalizing every element of the experience such as messaging, creative content, CTAs and more, all based on various firmographic fields such as industry, region, company size, and account domain. 
• Up-to-date firmographic data of integrated accounts: allows for the enrichment of account information and analytics with firmographic data.

Setting up the Folloze data service

The Folloze data service is active by default. You can configure additional settings for this data service, such as the confidence score and refresh interval.

• Confidence Score: this setting applies to unknown visitors only. It reflects the confidence in identifying the visitor’s company based on the number of corroborating sources. Confidence scores can range from low, moderate, high, and very high. If you are applying personalization, it is recommended to use high or very high confidence levels. When the results return from 6sense, if the confidence score is lower than the selected value, the contact record will not be enriched and no personalization will be applied to it.
• Refresh Period: this defines how often the firmographic data will be updated. Since firmographic data changes in low frequency, the default and recommended refresh period is 90 days. 

To configure the Folloze data Service:

1. Open your profile picture at the top-right, select Company Admin.
2. Select Integrations > Data Providers > Folloze Data Service. 
3. Activate the Folloze Data Service. 
4.  Select the minimum level of Confidence Score used for enrichment. The default confidence score is low and the recommended score is high/very high. 
5. Set the number of days for the Refresh firmographic data interval. This value represents how often the firmographic data will be automatically updated. 90 days is the default value. 
6. Click Connect. 

Note: In case you want to use other data providers (i.e., Demandbase or 6sense), you can deactivate the default provider and activate your provider of choice.