Embedding Marketo Forms in Folloze

As a Company Admin, Folloze allows you to embed Marketo forms in your Folloze instance for users to add to their boards.    

This self-service solution lets your users create and style robust forms in Marketo and then add the forms directly on boards as CTAs, or gating, registration and contact forms.

For example, users can create a form in Marketo to gate content on a board.      

Before you begin

You need to generate the embed code from Marketo. 

Retrieving the embed code from Marketo

To add your Marketo form to Folloze, you need to retrieve the Marketo embed code.  

1. In your Marketo account, select the form you wish to add to your Folloze instance.
2. Go to Form Actions > Embed Code.

3. Retrieve the required ID codes. Find the line that begins with MktoForms2.loadForm and retrieve the three values that follow within the parentheses.

In this example,

A. Base URL = //app-sj25.marketo.com 

B. Munchkin ID = 170-ADG-863

C. Form ID = 49

Now that you have your Marketo form details, you can add the form to Folloze.  

Embedding a Marketo form in Folloze:

1. Go to Company Admin > Forms > Marketo.
2. Click Add Form.

3. Give the form a name for identification purposes. This name is displayed in the drop-down list of forms when adding a form to a board. By clicking the edit icon, you can change the form’s name. 
4. Enter your Marketo Munchkin ID, Form ID, and Base URL.
5. (Optional) Add a Custom Script in the text box to customize the form and make any look and feel changes on the form. For example, you can add a custom script to present a consent message based on the IP of the board visitor. 

6. Click Save.  

          Once a form is added to the Folloze instance, you cannot delete it.

If you would like to edit any of your form’s fields, you will need to make these changes within Marketo. All changes made in Marketo are reflected on the form in Folloze immediately. You cannot make any changes to the form’s fields in Folloze; only the form’s title can be edited in Folloze.  

By default, Folloze auto-fills the following fields on the form: first name, last name, email, company, phone, country and state. The remaining fields are controlled by Marketo. 

Once you have added the Marketo form to Folloze, your users can add it at board-level like any other form in the header, banner or promotion areas. To learn more, see Adding Call-to-Action Buttons to Boards. 

With Marketo forms, users can also set a redirect URL and send a thank-you message when a lead submits a form.