Adding Marketo's Munchkin Tracking to Your Board

As a Marketo user, you're likely already familiar with Marketo's Munchkin tracking script. In short, it's a simple javascript tag that you can add to your website or other external page to track visits to that site or page in your Marketo instance. 

You can add this Marketo's Munchkin tracking ID to a board in Folloze.   

Before you begin, you must obtain your Marketo Munchkin ID. 

Obtaining your Munchkin ID

To obtain your Marketo Munchkin ID, log in to Marketo and navigate to the URL bar, where the Munchkin Code will be displayed in a pattern like "XXX-XXX-XXX" after the "munchkinid=" parameter of the URL. If you do not have access to Marketo, your Marketo admin should be able to provide the ID to you. 

Munchkin ID in URL when logging into Marketo

To add a Marketo Munchkin Tracking ID to your board: 

1. Obtain your Munchkin ID. 
2. Select the board on which you wish to activate the Marketo tracking. 
3. Go to the Settings tab > Integrations > Marketo.
4. Activate the Marketo (Munchkin) Tracking ID.
5. Paste your Munchkin ID in the text box.  Make sure to only paste the 11-digit (XXX-XXX-XXX) Munchkin ID in the field.

Once the Munchkin ID is added to your Folloze board, web visits by known leads in both Folloze and Marketo will populate in the Activity Log in Marketo. Board visits and item views will be displayed as separate activities, based on the URL the lead has visited.