You can connect your board to Google Analytics directly in the Folloze platform.

Google Analytics allows you to track information about your board, including who visited your board and where they come from, the number of visitors and page views, which content was viewed, how long visitors stay, and more.

Folloze now supports GA4 measurement IDs. 
The GA4 integration enables GA4 to track the following Liveboard events:

Folloze	GA4	Comments
Board View	page_view	Automatically tracked, no action needed
Item View	page_view	Automatically tracked, no action needed
Video Play	video_start/video_completion	Track videos in section or item viewer
CTA Click	click
Link Click	click
Form Submission	form_submit	Track form submissions, including form type and CTA label

These analytics will be tracked if a GA4 Measurement ID is implemented by a Company Admin, at the Board level, or as a custom script.

  
To track with Google Analytics:

1. Retrieve your Google Analytics Tracking ID from your Google Analytics account. To learn more about creating a Google Analytics account, read here.
2. An Admin needs to enable Google Analytics for the organization. 
3. Add the Google Analytics Tracking ID to connect specific boards.  

Connecting Google Analytics - Admin settings 

As an Admin, you can enable Google Analytics at the organization-level. You can also enter a GA4 Measurement ID that will apply to all boards.

To enable Google Analytics tracking on your organization's boards:

1. Go to Company Admin > Boards > General.
2. Enable the Google Analytics Tracking ID toggle.
3. In the Google Analytics tracking ID box, enter your tracking ID.  

Tracking activity with Google Analytics - Board settings  

You can enter a GA4 Measurement ID at the board level and apply it exclusively to that board. This ID will override the Measurement ID set by the Company Admin, if applicable. 

To add a Google Analytics tracking ID to your board:

1. Go to the Settings tab > Integrations > Google Analytics. 
2. Enable the Google Analytics Tracking ID toggle.
3. Enter your tracking ID in the text box. 
4. Click Save Settings.

​​​​​​

Avoiding duplicate events

Using the same GA tag ID in multiple locations can lead to duplicate event tracking, inflating metrics like page views, conversions, and user sessions. This can result in misleading analytics and incorrect attribution in Google Analytics and Google Ads. For best practices, Google recommends implementing one instance of the GA4 tag per page and managing all tracking through a single method, such as Google Tag Manager (GTM) or direct GA4 integration. Learn more from Google’s official documentation on avoiding duplicate events.